Landing Page Optimization The Definitive Guide to Testing and Tuning for Convers

Landing page optimization is no longer a secret. It has rapidly become the most powerful method that smart Internet marketers use to build a lasting competitive advantage. Well-optimized landing pages can change the economics of your business overnight and turbocharge your online marketing programs. Don’t guess at what your visitors want. Turn your landing page into a dynamic laboratory to find out what they actually respond to. But you must orient yourself quickly to learn a number of new skills:
• What is the real value of my landing page?
• Can I see the world from my visitor’s perspective?
• How do I uncover problems with my website?
• What page elements should I test to get the best results?
• Which tuning method is appropriate for me?
• Can I build the necessary team and action plan for my project?
• How do I avoid the biggest pitfalls when running my test?
If any of these questions ring true, then you have found the right book.

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